Item: Kameleoon
Rating: 8
Author: Marie Poussade

Use Cases and Deployment Scope

Kameleoon is mainly used by teams in charge of digital and marketing content. It is a tool that has allowed us to carry out numerous A/B tests and personalization in order to improve the user experience and therefore the conversion rate.

Pros and Cons

The solution is really easy to use once you get the hang of it; but it takes a bit of practice before you get the most out of it.
Thanks to Kameleoon's graphic editor, we can make simple changes but also use the code editor if we want to make deeper experiences.

None for the moment. The tool meets all of our needs and the CSM team is very reactive on all our requests.

Return on Investment

We operate a lot of tests before putting the identified optimizations into production.
The complete reporting tools allow us to analyze our visitors’ behavior.
The Kameleoon reporting tool allows us to analyze the results according to a very specific behavior (e.g., use of a specific type of device).
The personalization module allows us to run several tests simultaneously without negative impact on the journey of our visitors.
We can manage the marketing pressure of our on-site business activities.

Usability

The Kameleoon platform allows us to carry out both simple and highly complex tests incredibly rapidly. With Kameleoon I can launch many impactful tests without needing to ask for help from our IT team.

Support Rating

Thanks to Kameleoon's CSM and IT teams, my tests are launched very quickly. I can spend more time on analysis and optimizing the site.

Key Insights

Do you think Kameleoon delivers good value for the price?

Yes

Are you happy with Kameleoon's feature set?

Yes

Did Kameleoon live up to sales and marketing promises?

Yes

Did implementation of Kameleoon go as expected?

Yes

Would you buy Kameleoon again?

Yes

Likelihood to Recommend

With Kameleoon, we can analyze our audience and identify high-potential segments in terms of revenues for our website.
We have a great relationship with the customer success team. Thanks to their expertise, we have improved our knowledge of personalization strategies and it had a real impact on our business.

Leading solution to personalize and experiment

Overall Satisfaction with Kameleoon