Kapost is a hybrid platform perfect for content strategists
October 27, 2015

Kapost is a hybrid platform perfect for content strategists

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Kapost

Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.

  • Creation of custom fields to organize and "tag" your content in a way that works best for your organization
  • Integrations with key platforms: Marketo, Salesforce, Wordpress, social channels
  • Custom reports to let you play with data, perform content gap analyses, inventories, etc.
  • No bulk tagging. We have several custom fields with picklists that I'd really like to bulk tag to.
  • Occasional bugs can be frustrating; Sometimes a feature functionality doesn't make sense even when Support explains Product's "logic" for building it the way they did (can feel like they don't always truly understand the user perspective or even the field of content management).
  • "Collaborative" editing capabilities severely lacking.
  • increased employee efficiency; content reuse
  • more insight into content we have (past, present, future)
  • faster content production for more content
Kapost is really designed for content production and management, not more broadly for project management like Basecamp and JIRA. It's a very hybrid product that straddles tools: CMS, automated workflow management, DAM (less so, but sort of), and has unique features that make it excellent for content strategists and content managers.
-May be less suited for smaller organizations from an affordability perspective.
-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).

Upland Kapost Feature Ratings

Approval workflows
Content collaboration
Content calendar
Content promotion
Content automation
Closed-loop tracking and reporting
Content performance analytics