Kapost is a hybrid platform perfect for content strategists
October 27, 2015
Kapost is a hybrid platform perfect for content strategists
Score 8 out of 10
Vetted Review
Verified User
Software Version
Current
Modules Used
- ?
Overall Satisfaction with Kapost
Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.
- Creation of custom fields to organize and "tag" your content in a way that works best for your organization
- Integrations with key platforms: Marketo, Salesforce, Wordpress, social channels
- Custom reports to let you play with data, perform content gap analyses, inventories, etc.
- No bulk tagging. We have several custom fields with picklists that I'd really like to bulk tag to.
- Occasional bugs can be frustrating; Sometimes a feature functionality doesn't make sense even when Support explains Product's "logic" for building it the way they did (can feel like they don't always truly understand the user perspective or even the field of content management).
- "Collaborative" editing capabilities severely lacking.
- increased employee efficiency; content reuse
- more insight into content we have (past, present, future)
- faster content production for more content
Kapost is really designed for content production and management, not more broadly for project management like Basecamp and JIRA. It's a very hybrid product that straddles tools: CMS, automated workflow management, DAM (less so, but sort of), and has unique features that make it excellent for content strategists and content managers.