Kapost powers our content
May 18, 2018
Kapost powers our content
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kapost
Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.
- Create workflows for various projects and task categories (whitepaper creation, trade show, etc.) that make sure you don't miss a critical step in any marketing initiative.
- Profiles our content archives, ensuring we have the right mix of content for all of our key personas, in each stage of the buying cycle.
- Reliable and easy to access repository of content for all of our sales reps. They rely heavily on it because it's trustworthy, accurate and easy to use.
- There are some advanced tools out there that we've evaluated that have some slick sales enablement features, ML-powered tagging & embedded web features that encourage binge-consumption of content on your website, but they overlap with Kapost as a 'repository' so it doesn't make sense to have both. I'm really hoping Kapost invests in adding these kinds of features to their roadmap.
- Better visibility into your whole content inventory.
- Easier for sales to find and use relevant content.
- Easy to manage and monitor progress in the content creation process.
- As with any workflow /project management tool, the project management adds another layer of work, but it's worth it.
I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!