Kenshoo - Streamline Your Advertising Efforts
February 02, 2017

Kenshoo - Streamline Your Advertising Efforts

Calvin Truong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Kenshoo Social

Overall Satisfaction with Kenshoo Infinity Suite

Kenshoo helped me streamline processes in organizing, trafficking, managing and reporting on social campaigns, whether it was on Facebook, Instagram or Twitter. I was able to house all my advertisers and social platforms in one place. I was also able to take advantage of special proprietary technology features unique to Kenshoo such as intent driven ads and portfolios. By using Kenshoo, I was able to become more efficient in my work by using bulk edits and automated rules. The Kenshoo tool helped me increase work capacity and the team helped ensure I wasn't sacrificing quality.

Pros

  • Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
  • Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
  • Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.

Cons

  • Automating to a permutation in the creation flow when incorporating multiple copy and image variations instead of letting the user assign specific copy to specific images. This makes it difficult to go back and delete out unwanted pairings at the end of the process.
  • Minimum recommended spend and flight lengths for portfolios. Sometimes, it's hard to use portfolios because it requires a certain amount of time and spend for it to work effectively.
  • I wish I could access something like audience insights in Kenshoo.
  • Kenshoo has positively impacted my company's ROI by saving us time and streamlining processes required to traffic, manage and report.
An advantage that Nanigans has over Kenshoo is that their version of 'portfolios' didn't have any budget or flight length requirements and was extremely easy to use. They also offered 'affinity' segments. These are studies they would run on certain audiences that would result in keywords, or interest that have a high affinity towards the submitted audience group. A negative is that it was very much possible to overspend on Nanigans, whereas with Kenshoo, ad sets will never overspend their daily or lifetime budget.
Kenshoo is a life saver if you are handling large budgets with a high volume of trafficking. Kenshoo might not be appropriate for a small business or overly simple campaigns that can be handled in power editor. If you have a need for robust reporting, Kenshoo would also be a good solution.

Skai Feature Ratings

Ad campaign creation
8
Ad deployment
7
Display advertising
9
Ad display and retargeting segmentation
9
Data Transfer
8
Ad dashboards
9
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
8
Ad forecasting and optimization
9

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