Item: Khoros Marketing
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Our operating company is but one of several in our Khoros Marketing environment. We use the platform to manage our organic social media program. As a global company, our teams are diverse and dispersed. Khoros was the only platform that allowed us to manage these multiple operating companies as independent, yet integrated social programs.

Pros and Cons

Scheduling
Planning
Cross-company view
Asset management

Inbox (particularly with LinkedIn)
Analytics widgets
Staying up-to-date with Instagram

Return on Investment

Team integration
Publishing pauses and restarts
Approvals

Customer Support

We have had very limited exposure to Khoros Support (mostly to question why there are missing functionality from Inbox). But the Customer Success team has been great -- despite the high turnover.

Brand Management with Khoros

Both of the items you've mentioned, using cetnralize visibility to ensure brand compliance as well as spotting potentially damaging social mentions. We do have varying philosophies as to how to manage these moments of brand exposure, mostly what we lack is a easy way to reference who to contact if one operating company was mentioned in another operating company's post, etc. But that's an issue we need to deal with as a company. Hopefully once we get up and running across all out OpCos that will be easier to do.

Scalability

Again, we are an enterprise level customer. Most of the features in Khoros at the moment seem consumer-related. We need better integration into LinkedIn's API to be a fully 10 out of 10 on this one.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Did implementation of Khoros Marketing go as expected?

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Sprinklr Modern Research and Sprinklr Modern Marketing & Advertising

Sprinklr has a better interface with LinkedIn. Sprinklr also offers a data display offering (called Display) that enables you to have real-time updated reporting that can display on a monitor.

Khoros' Analytics dashboards can be sized for a monitor, but they aren't automatically updated or display in a dynamic way.

Other Software Used

Adobe Workfront, Talkwalker, EveryoneSocial

Likelihood to Recommend

We've been associated with Khoros since it's inception. We've always kept them at a distance, as we are slow to integrate our operating companies. While it may have appeared we had "given up" on them as a solution, they never gave up on us. Even as a non-customer, they invited us to Engage, met us at the door, shared product updates and considered us as clients, even when we weren't.

There is room for improvement in the way different functional teams communicate with each other. Our enagement has not gone as smoothly as we thought it would, due to miscommunication between sales having product knowledge, enablement having knowledge of our business case(s) and customer success being available to connect the various dots.

Organic Social Media Planning
Social Media Reporting
Competitive intelligence

Innovative Uses

Cross-OpCo collaboration
Amplification of thought leadership content
Analytics

Future Planned Uses

Monitor and Amplify LinkedIn Mentions
Post 90 second Instagram Reels
Fully operational Instagram Stories

Likelihood to Renew

We're 1/2 year into a three-year contract. It took us a year to evaluate, and we're slow to change platforms.

Room To Grow

Modules Used

Overall Satisfaction with Khoros Marketing