Social Media MGMT for a Med-Lrg Biotech
Updated July 12, 2023

Social Media MGMT for a Med-Lrg Biotech

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing
  • Intelligence

Overall Satisfaction with Khoros Marketing

My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.

Pros

  • Scheduling social media posts
  • Creating social listening dashboards
  • Mobile post pushing

Cons

  • Reporting dashboards
  • Social listening on Reddit
  • More user-friendly content center
  • Organic social media campaign organization
  • Ability to identify relevant conversations through social listening
  • Ability to respond to customer queries/comments
In my role, I have not worked directly with Khoros Support on anything other than instances of troubleshooting when certain platforms were down.
Khoros Marketing has allowed us to identify conversations that needed quick follow-up that we would not have been able to easily find manually (for example, conversations, where our company was not tagged in the social media, post mentioning us). We are able to use approved language for a more regulated copy by centrally using the content center.
Khoros has been willing to provide more options for our company as we, as well as general social media capabilities, have grown.

Do you think Khoros Social Media Management delivers good value for the price?

Yes

Are you happy with Khoros Social Media Management's feature set?

Yes

Did Khoros Social Media Management live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Social Media Management go as expected?

Yes

Would you buy Khoros Social Media Management again?

Yes

We evaluated these two platforms as due diligence before deciding to continue using Khoros. Overall, the employees involved in the evaluation were more impressed with Khoros' demos and pricing.
Khoros Marketing works well for companies that have many users going into the platform. My company has many users from multiple branches that all use Khoros for both separate and overlapping platforms, and running into each others' efforts hasn't really been an issue for us. In fact, it's easy to see what is scheduled from the calendar view and copying posts is pretty simple.

Khoros Social Media Management Feature Ratings

7.7
Boolean keyword searches
9
Filtering out noise/spam
8
Sentiment analysis
Not Rated
Broad channel coverage
6
8.7
Content planning and scheduling
9
Audience targeting
9
Workflow management
8
7.0
Automated routing and prioritization
7
Customer interaction histories
7
Bulk actions
Not Rated
8.0
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
8
9.0
Twitter
9
Facebook
Not Rated
LinkedIn
Not Rated
Instagram
Not Rated
Pinterest
Not Rated
7.5
Campaign success analytics
7
Competitor analysis
8
8.5
Role-based user permissions & privileges
8
Mobile access
9

Integrating Khoros Marketing

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