Social Media MGMT for a Med-Lrg Biotech
April 23, 2022
Social Media MGMT for a Med-Lrg Biotech
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Social Marketing
- Intelligence
Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)
My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.
- Scheduling social media posts
- Creating social listening dashboards
- Mobile post pushing
- Reporting dashboards
- Social listening on Reddit
- More user-friendly content center
- Organic social media campaign organization
- Ability to identify relevant conversations through social listening
- Ability to respond to customer queries/comments
In my role, I have not worked directly with Khoros Support on anything other than instances of troubleshooting when certain platforms were down.
Khoros Marketing has allowed us to identify conversations that needed quick follow-up that we would not have been able to easily find manually (for example, conversations, where our company was not tagged in the social media, post mentioning us). We are able to use approved language for a more regulated copy by centrally using the content center.
Do you think Khoros Marketing delivers good value for the price?
Yes
Are you happy with Khoros Marketing's feature set?
Yes
Did Khoros Marketing live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Khoros Marketing go as expected?
Yes
Would you buy Khoros Marketing again?
Yes
We evaluated these two platforms as due diligence before deciding to continue using Khoros. Overall, the employees involved in the evaluation were more impressed with Khoros' demos and pricing.