Item: Khoros Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

My company uses Khoros as social media management, social listening, and customer care tool. Multiple branches (countries) coordinate and share social media content via Khoros. Using Khoros Intelligence, we generate regular social listening reports for product managers on various topics (technologies, competitors, products) from Twitter posts/conversations. Customer queries on Twitter are answered via the corporate customer care inbox.

Pros and Cons

Scheduling social media posts
Creating social listening dashboards
Mobile post pushing

Reporting dashboards
Social listening on Reddit
More user-friendly content center

Return on Investment

Organic social media campaign organization
Ability to identify relevant conversations through social listening
Ability to respond to customer queries/comments

Customer Support

In my role, I have not worked directly with Khoros Support on anything other than instances of troubleshooting when certain platforms were down.

Brand Management with Khoros

Khoros Marketing has allowed us to identify conversations that needed quick follow-up that we would not have been able to easily find manually (for example, conversations, where our company was not tagged in the social media, post mentioning us). We are able to use approved language for a more regulated copy by centrally using the content center.

Scalability

Khoros has been willing to provide more options for our company as we, as well as general social media capabilities, have grown.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Alternatives Considered

Talkwalker and Sprout Social

We evaluated these two platforms as due diligence before deciding to continue using Khoros. Overall, the employees involved in the evaluation were more impressed with Khoros' demos and pricing.

Other Software Used

Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Asana, Miro

Likelihood to Recommend

Khoros Marketing works well for companies that have many users going into the platform. My company has many users from multiple branches that all use Khoros for both separate and overlapping platforms, and running into each others' efforts hasn't really been an issue for us. In fact, it's easy to see what is scheduled from the calendar view and copying posts is pretty simple.

Ease of Integration

Systems Integrated With

Dynamics4Marketing

Future Integration Plans

None

Types of Integration

Single Signon

Integration Lessons Learned

No advice.

Social Media MGMT for a Med-Lrg Biotech

Modules Used

Overall Satisfaction with Khoros Marketing