Item: Khoros Marketing
Rating: 1
Author: Verified User

Use Cases and Deployment Scope

I use Khoros Marketing to post content on our location-specific dealership Facebook page. The product is supposed to vet content submitted and ensure that it adheres to the company's and Facebook's guidelines and requirements.

Pros and Cons

Catches broken links and missing content.
Rejects posts that don't adhere to company rules.
Rejects posts that don't fit Facebook guidelines.

Arbitrary edits on post captions. For example: adding/removing one emoji, unnecessary rephrasing.
No capability for creating Facebook events.
No capability for boosting Facebook posts.
No capability for interacting at all with the post after it is posted (cannot delete or edit).
Cannot share other pages posts to our page. It would be useful to be able to interact with other local business's pages when we have shared events in the community.
Cannot comment from our page's account.
Staff is too strict on guidelines where exceptions need to be made. Example: rejecting a video of a drone shot of the entire lot of 200+ campers because "every available unit must include a link to the website."
Limited capability for communicating with the staff member that rejected a post. Waiting to hear back from Khoros Support on a support ticket is not ideal when the post is time-sensitive, such as during a sale or for a one-day event.
Requiring posts to be made 24 hours in advance is not ideal for one-day events or things happening at the dealership in real time.

Return on Investment

It helps in organizing and scheduling future posts.

Customer Support

We only communicate with Khoros support when we are trying to figure out why a post got rejected.

Brand Management with Khoros

Khoros Marketing Staff will reject anything that does not adhere to Camping World or Facebook rules or guidelines.

Scalability

The only function I have been able to use is to post pictures and videos on our location-specific dealership page.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

I wasn't involved with the implementation phase

Would you buy Khoros Marketing again?

Likelihood to Recommend

If someone had no idea what was appropriate to post on a dealership Facebook page, Khoros would be a good tool for ensuring inappropriate content did not get published.

However, it is highly restrictive on employees trying to utilize their dealership's page to its full extent. Being unable to create events is a major detriment to spreading word in the community about our shows, sales, and other community events that we have hosted, such as writing letters to veterans, raking leaves for Make a Difference Day, hosting food trucks from local restaurants, Halloween trick-or-treating events, participating in the local Christmas Parade, or hosting local caterer's and DJ's.

Being able to create polls, host Q & A's, share other pages posts, comment on other page's posts, or go live would boost engagement on our page, yet we are limited to posting links, photos, and videos.

Foolproof to a Fault: Too Restrictive on Basic Facebook Functions

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)