Item: Khoros Marketing
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

Reviewing social media data and performance.
Social listening.

I use Khoros to help facilitate my data analysis and performance monitoring for our brand's social channels, as well as monitoring earned media and trends. Khoros is a tool that I use to support my other means of data monitoring/collecting, because it combines all channels in one place. The Intelligence Suite provides me with social listening to report on current social trends around our brand.

Pros and Cons

Intelligence suite.
Custom metrics.

Onboarding and training process.
Issues with data connection.

Return on Investment

Ability to monitor trends and topics in our social community.

Customer Support

The Social Listening tool in Intelligence has been helpful during the initial launch of our game to identify if/when our channels need to go quiet.

Scalability

Unsure at this point, but trying to onboard with multiple studios across the world has been challenging.

Key Insights

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Khoros Marketing go as expected?

Would you buy Khoros Marketing again?

Other Software Used

Attribution in Google Analytics (Adometry), Microsoft Excel, Tableau Desktop

Likelihood to Recommend

Khoros is very well suited for Social Listening. I think it is too early to tell where else I find it most suited, especially since I do not utilize the tool for publishing/scheduling/etc.

First Impressions of Khoros

Modules Used

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)