Nice tool for a daily use
April 28, 2022

Nice tool for a daily use

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

In our social media team, we have all used Khoros since the beginning of the year to publish and monitor our social networks at the corporate level. It allows us to share a common calendar in order to organise our campaigns and also to be compliant in terms of access.
  • Programmation of content.
  • Shared calendar.
  • Roles and accesses.
  • Twitter cards functionality.
  • Targeting by language for LinkedIn posts.
  • Tagging people in the Twitter pic or video.
  • Best management of our content calendar.
  • Ability to quickly collaborate with other users.
For the moment we are pretty new users so we did not have the chance yet to work more deeply with our customer success manager except for all the training sessions. These sessions were very useful for all the team and we would love to have more conversations with the strategic services once we will all be onboarded.
For the moment we don't use Khoros Marketing to manage and protect the brand yet. Actually we have another specific tool for that part.
As I work in an already grown banking company, I am not sure to see how Khoros is an enterprise-level solution designed to scale with established companies as they grow.

Do you think Khoros Marketing delivers good value for the price?

Yes

Are you happy with Khoros Marketing's feature set?

No

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Well, the commercial teams were way more efficient I guess. During the presentation session, the presentation of the tool was interesting for all the team and the questions we asked were well answered.
I often use Khoros Marketing to program my communications campaigns. The functionality works very well and is reliable. Also the tool is very user-friendly. However, I find Khoros less appropriate for the creation of more complicated posts such as the cards on Twitter and Facebook or the carousel on LinkedIn.

Khoros Marketing Feature Ratings

Boolean keyword searches
Not Rated
Filtering out noise/spam
Not Rated
Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Content planning and scheduling
9
Audience targeting
6
Workflow management
10
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Bulk actions
Not Rated
Not Rated
Lead generation
Not Rated
Content marketing
Not Rated
Campaigns and promotions
Not Rated
Twitter
8
Facebook
8
LinkedIn
7
Instagram
6
Pinterest
Not Rated
Campaign success analytics
Not Rated
Real-time tracking
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
Not Rated