Universal Tool Kit for all things social
May 04, 2022

Universal Tool Kit for all things social

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Social Marketing

Overall Satisfaction with Khoros Marketing (Formerly Spredfast + Lithium)

I use Khoros Marketing in my organization to respond to client inquiries. Due to the ever-changing volatile market, there is often an influx of high-priority inquiries across all social platforms. Khoros makes it manageable to efficiently categorize, tag, and respond. Because our organization uses 6 social platforms, we are able to easily upload, plan and post content using Khoros Marketing services.
  • Customizing
  • Organize
  • Analyze
  • Glitching
  • Chat center for help
  • More concise user interface
  • Improved engagement
  • Improved consistency
  • Improved outreach
Our organization has benefited from working with Khoros by engaging with clients and prospective customers on a more intimate level. We are able to host promotional offers across several media platforms at the same time. Without having much data from the previous vendor, I can only speak to the impact I have seen Khoros make on our organization over the past year.
Countless times, Khoros Marketing has allowed our organization to identify potentially damaging and /or risky social mentions. After identifying, we are able to use the service to organize, document, and follow up quickly. Due to the secure nature of the business, some posts need to be reviewed by licensed individuals due to legalities. Khoros allows us to complete this process seamlessly.
On a scale between one and ten, I would rate the platform's overall scalability a ten. This platform can be used by small businesses that only have one or two platforms or a small business that has one platform but a large following. This platform can be suited for any size business and can most certainly grow with each of them.

Do you think Khoros Marketing delivers good value for the price?

Not sure

Are you happy with Khoros Marketing's feature set?

Yes

Did Khoros Marketing live up to sales and marketing promises?

Yes

Did implementation of Khoros Marketing go as expected?

Yes

Would you buy Khoros Marketing again?

Yes

Khoros Marketing stacks up against Personyze because of the excess of applicable features. I have found that Khoros offers more features that the business needs for day-to-day operations as well as one-off events and special promotions. I appreciate that Khoros offers more than most competitors, it is also much more well known with much more public reviews.
Khoros Marketing offers all of the necessary basic functions. Before the partnership, we knew exactly what relevant functions we needed for our business. In addition over time, we have discovered more advanced resources that have proven to be very helpful to our organization. It is refreshing to invest in a company that values research and development as well as the user interface.

Khoros Marketing Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
9
Sentiment analysis
9
Broad channel coverage
10
Content planning and scheduling
10
Audience targeting
8
Workflow management
9
Automated routing and prioritization
9
Customer interaction histories
8
Bulk actions
10
Lead generation
Not Rated
Content marketing
10
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Pinterest
Not Rated
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
Not Rated
Role-based user permissions & privileges
10
Mobile access
Not Rated