A big kiss for KISSmetrics!
Updated November 19, 2014
A big kiss for KISSmetrics!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Medium
Overall Satisfaction with KISSmetrics
KISSmetrics is used by marketing, sales and product development. When we first started using it, we got a lot of insights into how our users were using our product. Thanks to that we have a better understanding of our customers, and we were able to make some changes to important steps in the conversion funnel. It really improved (and keeps improving) our product. Besides product development, marketing can get a perfect view of where the converting users are coming from and our sales department can identify both people who have a high potential in sales, and people who got stuck or don't use the power features of our product.
Pros
- The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
- Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
- Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
- Customer support!
Cons
- Integrations with CRM
- Google Mobile Ads tracking (we're driving signups through mobile display ads to our app on Google play, and cannot identify traffic source in KM). Mobile search and desktop ads are tracked perfectly
- Mail integration to send e-mails from KM to users
- Improved product
- More insights into users
- More insights into marketing channels and their performance
- Must admit that the live stream was a little bit addictive the first couple of weeks, but it's a necessary evil when you launch new features :)
We still use Google Analytics, because it still has some good reports (real time analytics for example) but it lacks the power of KM cohort reports, funnel reports, user timeline, ... I must admit that configuring KM does require some good analysis before you start and a good developer that knows that he has to implement KM events and properties whenever there's a feature launch.
KISSmetrics Implementation
- Implemented in-house
Yes - When we started we wanted to track the basic events a user could do with our product. Since then we have added new events and properties and we still add events properties whenever we launch new features or when we make some changes to the product. It is an ongoing process
- The short trial period
- Our development cycle
KISSmetrics Support
| Pros | Cons |
|---|---|
Good followup No escalation required Support understands my problem Quick Initial Response | Slow Resolution Problems left unsolved Difficult to get immediate help Support doesn't seem to care |
No - The product costs a lot of money so support should be included.
Yes - Sometimes it was, other times not and still having problems with those issues.
When you ask something about reports they always get back to me with a satisfying response, but when it's to troubleshoot technical stuff it goes wrong sometimes.
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