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Web analytics made easy
April 27, 2021

Web analytics made easy

akshay kashyap | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Medium

Overall Satisfaction with Kissmetrics

Running marketing campaign was made easy by Kissmetrics. The insight that we got from the campaign reports are pretty helpful in redesigning / realigning the audiences . We ran web analytics using kiss metrics as well. It helped us in solving the abandon cart use case. We did get an individual profile of the customers which helped us in segmenting based on user behavior and visit metrics.
  • Web analytics
  • Visit metrics
  • Abandon cart journey
  • Campaign statistics
  • Easy to use
  • Visitor metrics dashboard
  • Unique profile of users
  • Web analytics
  • Audit
  • Journey orchestration
  • Improved user journey
  • Better targeting
  • Personalized campaigns
Very good competition. Kissmetrics stacks well against the Google Analytics playing a huge market competitor.

Do you think Kissmetrics delivers good value for the price?

Yes

Are you happy with Kissmetrics's feature set?

Yes

Did Kissmetrics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Kissmetrics go as expected?

Yes

Would you buy Kissmetrics again?

Yes

[Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.