Item: Klaviyo
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Klaviyo is being used for our e-commerce business. Right now we are only utilizing it for our US-market, but we plan to roll it out globally by 2022. Klaviyo helps us retain customers, convert one-time customers into subscribers, and helps us customize our transactional emails.

Pros and Cons

Customer retention
Targeted communications
Customized email triggers

User interface design
User experience design
Overall reporting

Return on Investment

Increase in Open Rates
Increase in CTR
Positive ROI

Alternatives Considered

Mailchimp

I have used Mailchimp in the past for email marketing. Klaviyo has a better Shopify integration and offers more sophisticated segmentation and triggers for emails.

Number of Contacts (List Size)

25,000 to 100,000

Using Klaviyo for B2C or B2B marketing

B2C

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

Glew.io, Google Ad Manager, Google Analytics

Likelihood to Recommend

Klaviyo is best for businesses that are interesting in providing highly detailed communications for customers. You can easily build customized flows for every type of customer and product. Klaviyo is not necessary for smaller companies that have a very small product assortment and low monthly revenue.

Great Email Platform

Overall Satisfaction with Klaviyo