Item: Klaviyo
Rating: 10
Author: Josh Rizzo

Use Cases and Deployment Scope

We work with large variety of small to medium sized businesses to build dynamic email marketing programs with a full array of automations, email campaigns at regular cadences, and list segmentation. It integrates with Shopify and Big Commerce which are the main platforms we support and helps us to automate revenue and engagement for our clients.

Pros and Cons

Shopify integration
Robust email builder
Prebuilt automations and templates
User friendly interface

Slow customer service
Image editing

Return on Investment

Create new revenue opportunities for clients
Train new employees with Klaviyo's strong learning library

Alternatives Considered

Constant Contact

Klaviyo's email builder has stronger functionality with options to customize mobile layouts and edit the code directly. The automations builder is also very user friendly and has customizable options at every step of the journey to create splits, filters, or other conditional actions. This allows us to build email infrastructure quickly.

Number of Contacts (List Size)

25,000 to 100,000

Using Klaviyo for B2C or B2B marketing

B2C

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Klaviyo go as expected?

I wasn't involved with the implementation phase

Would you buy Klaviyo again?

Yes

Other Software Used

Constant Contact

Likelihood to Recommend

For eCommerce, it's a really nice package. From store integrations, a/b testing, dynamic content, to form captures, it's a strong solution for managing a growing email program. They also have a lot of prebuilt automations that can generically be turned on immediately and then improved/customized later on. There are some instances where it won't allow you to use certain data with personalized fields or triggers.

High-powered eCommerce platform

Overall Satisfaction with Klaviyo