Klaviyo is the Klaviyest
November 11, 2021

Klaviyo is the Klaviyest

Jake Burton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo in the Marketing department to send email campaigns, create automations, and collect emails. We also review analytics from Klaviyo to optimize our marketing strategies. Klaviyo is an all-in-one email marketing software that has provided us with everything we need to have a successful email marketing department. Klaviyo is constantly updating with new features and optimized UI.
  • Automations
  • Email Capture
  • Campaign Scheduling
  • List Segmentation
  • Analytics
  • SMS Marketing
  • Email Customizer
  • ROI is 90-100x
  • Email list has grown from 50k to 300k in one year
Mailchimp was effective, but Klaviyo had more capabilities with automations which was necessary for our business. Klaviyo's UI and UX is also much better than Mailchimp was. Klaviyo's pop-up form for email capture is much easier to customize as well. Overall, Klaviyo has provided us with more capabilities and a better user experience.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is perfect for small to large B2C and B2B businesses. It is most effective for ecommerce businesses, accounting for around 20% of revenue. Klaviyo's automations have filled many gaps in the sales funnel and greatly increased conversion rate. I would recommend Klaviyo to any ecommerce business owner looking to increase sales, engagement, and brand loyalty.

Klaviyo Feature Ratings

WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Dashboards
9
Standard reports
9
API
10