Klaviyo is a great, first-time email marketing tool
November 08, 2021

Klaviyo is a great, first-time email marketing tool

Liliana Cerquozzi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Moe's Healthy Pets uses Klaviyo to provide both email and SMS marketing to our customers. Currently, the marketing department [is] the primary user. Klaviyo allows Moe's Healthy Pets to not only send our marketing newsletters, tips & tricks, and other useful marketing news on upcoming products but is also used to provide order & shipping updates.
  • User-friendly email creation
  • Easy list segmentation
  • Workflow setup is a breeze
  • Analytics & reporting could be easier to navigate
  • More useful user / recipient information
  • SMS and email campaign integration
  • Currently, no ROI has been indicated but we are still early in our use.
Klaviyo is a little more robust when it comes to email marketing. It is, for the most part, user-friendly, and extremely adaptable in comparison to the other platforms researched for our specific needs.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Klaviyo go as expected?

No

Would you buy Klaviyo again?

Yes

Klaviyo is a great tool if you are looking to provide email marketing to your users for both order information as well as marketing news, new product announcements, and more. I would not use Klaviyo for one-off, individual email responses, or customer service-type emails.

Klaviyo Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
6
Ability to test dynamic content
1
A/B testing
5
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
Lead nurturing automation
4
Dashboards
3
Standard reports
3
API
6