Item: Klaviyo
Rating: 10
Author: Laila Abouizza

Use Cases and Deployment Scope

We use Klaviyo to increase our customers LTV (lifetime value) and get them to consistently reorder from us through both SMS and email marketing, and the Klaviyo flows makes this really easy and automated because we have flows set up for every stage that a customer can possibly be at our funnel and it basically generates us revenue on autopilot.

Pros and Cons

List segmentation
SMS Marketing alongside email for an omni presence
Easy A/B tests

Lack of the ability to edit images within Klaviyo

Return on Investment

Klaviyo increased our sales and it's now responsible for 35% of our monthly revenue
We saved a lot of time on follow up with people who abandoned checkout on our site because now we have a Klaviyo flow that automatically recovers these lost sales

Number of Contacts (List Size)

10,000 to 25,000

Using Klaviyo for B2C or B2B marketing

B2C

Key Insights

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Other Software Used

WooCommerce, Shopify Plus, Google Cloud CDN, AWS Lambda

Likelihood to Recommend

Klaviyo is a really awesome tool that combines both email and SMS marketing to maximize revenue and make sure that we can reach our customers and communicate our offers at the lowest cost possible, in my opinion, it's the best solution for retention because CPMs on paid ads platforms are getting more expensive every day and customers feed are more crowded than ever so email and SMS is the best and cheapest way to reach them.

A must have tool to increase customers LTV

Overall Satisfaction with Klaviyo