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Klaviyo review - please add ios app!
March 02, 2022

Klaviyo review - please add ios app!

John Pugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Weekly email newsletters, drip campaigns, limited SMS campaigns. Customer segmentation.
  • Email marketing
  • Email flows
  • SMS implimentation (pre-configured flows)
  • time to value - easy set up and cloning of prior campaigns
  • easily 1/3 of our web sales are attributed to klaviyo campaigns
  • No negatives. We really like this system, and it had def. improved sales.
SMS needs some real work. It's very basic at this point. We're moving to Attentive for SMS for the time being, but I'd love to move SMS back to Klaviyo to keep everything under one roof someday. This would be more cost effective by far, as well as not depending on API's to sync all the time.
  • facebook
Not much success, but that is likely more of a facebook issue than klaviyo. We need to double check our settings and get that sorted out.
A/b testing is great - we particularly test subject lines when we have the time. Historical value, segmentation by location are also valuable to us.
Retention for sure. Still working on a good welcome series, but I think that will come with time.
We really like Klaviyo overall, but I'd love a ios app. I'd really, really like some sort of automatic resend option for non-openers. The current system for setting that up is super clunky. Mailchimp had an iphone app that was a simple 1-swipe to resend option. Boom. Done, from anywhere, without having to drag out a laptop.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Great for email marketing in general. We've not touched on many of the features, but are fully satisfied. SMS needs work.

Klaviyo Feature Ratings

9.0
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
6.0
Dashboards
5
Standard reports
8
Custom reports
5
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated

Using Klaviyo

Email campaigns are fairly intuitive, but there are plenty of places for improvement. We have to cut/paste tons of links for Shopify Collections, and that should be baked in for Button options. Resending is a kludge. Should be a simple slide option to resend to non-openers after x hours or whatever instead of changing dynamic lists all the damn time.
ProsCons
Like to use
Well integrated
Convenient
Feel confident using
None
  • cloning campaigns
  • resending campaigns
  • SMS is pretty rudimentary compared to other systems