Klaviyo - A Beast in the Email and SMS Space
March 05, 2022

Klaviyo - A Beast in the Email and SMS Space

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo for a wide variety of customer retention and nurturing aspects of our business, from email to SMS. Klaviyo is an excellent software that allows us to build lists and segments to effectively target customers who we think will respond best to different campaigns and flows. Love everything about it.
  • Lists and Segmentation
  • Email Campaigns and Flows
  • SMS Campaigns
  • Make it easier to edit campaigns
  • Get better data on SMS campaigns
  • See statistics compared to competitors
  • Strong % of revenue from email and SMS
  • Customer Satisfaction
  • Excellent ROI
Difficult to assess ROI from SMS but it seems to be helpful as an add on to email
Behavioral data provided by Klaviyo has helped us understand our customers better - what works, what doesn't work, etc. Certain things we used to think would work were not supported by the data while other ideas ended up working quite well. The data we get is vital to improving our long-term performance with email and SMS.
Klaviyo has helped with retention and nurturing.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is great for any business that knows how to implement flows, A/B split testing, etc into their email and SMS marketing. I don't see where it wouldn't be appropriate.

Klaviyo Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
Dashboards
10
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated