Digital Agency, Newbird, Recommends Klaviyo
March 06, 2022

Digital Agency, Newbird, Recommends Klaviyo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

Klaviyo is a terrific email platform driven by data and offers a great user experience. With e-commerce integrations and real-time customer data, Klaviyo has helped us expand our email marketing capabilities and spur tremendous growth for our clients. With the ability to manage everything from segmented email campaigns to automated email flows and SMS, we recommend Klaviyo for all of our clients.
  • Real-Time Customer Data
  • Email Automation
  • Email Segmentation
  • Great Customer Service
  • Expensive at Higher Subscriber Levels
  • Slight Learning Curve
  • Not Easily Integrated with Magento
  • Leveraging Personalization Tools
  • Customer Data Platform
  • Optimize Marketing Campaigns
  • Tool to Increase Revenue
  • Shopify
  • WooCommerce
  • Magento 2
Shopify and WooCommerce have Klaviyo integrations, while Magento is a little more difficult to set up.
Through the analytics available in Klaviyo, this allows us to target more specific campaigns and flows based on the customer journey.
Acquisition, Retention, Cross-Sells/Upsells
We recommend Klaviyo over Mailchimp for our clients because Klaviyo offers more advanced features and integrations. The overall user experience is better in Klaviyo, as well as the email automation features and A/B testing.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is well-suited to e-commerce brands looking to build out a segmented customer experience. Our agency utilizes Klaviyo for our clients to connect with their audiences and generate revenue, through segmented campaigns, automated email flows at different stages of the customer journey, website pop-up forms for data collection, and the growing use of SMS marketing.

Klaviyo Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
8
Triggered drip sequences
7
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
7
Automated sales alerts and tasks
Not Rated
Dashboards
7
Standard reports
7
Custom reports
6
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated