Highly recommend Klaviyo for email marketing!
March 11, 2022

Highly recommend Klaviyo for email marketing!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klayvio for multiple reasons! We use it in our welcome flows, our win-back opportunities, our customer thank-yous, and beyond. We also use it to share new products, specific content, and a weekly various content-based email.

Pros

  • Simplifies use to novice user
  • Provides analytics
  • Category Leader

Cons

  • Give specific freelancers you can hire to manage your email that they recommend
  • Clarify sales attribution analytics - are they over attributing?
  • Quick, personalized support outreach like a Pinterest/Facebook Ads team, but in this case consultative on your business
  • Email marketing has been huge for our business this year, and Klayvio's suite of tools is a big reason for that.
  • We did switch from using Klayvio's text messaging platform to a new provider, as we were not wild about the performance/ability with their text messaging arm.
  • n/a
We have not leveraged behavioral data on Klaviyo.
Our welcome flow has been hands down our most productive!
N/A - we have only leveraged Klayvio.

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

I've loved the experience we've had thus far with Klayvio. There is brand trust because they are the clear category leader in email marketing. They offer a simple suite of tools that even a novice can understand, but I do think their onboarding can be stronger - as it takes a bit to get up to speed. The analytics they share is helpful in making fact-based business decisions.

Klaviyo Feature Ratings

9.6
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
7
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
Role-based workflow & approvals
10
Customizability
10

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