Overall Satisfaction with Lattice Engines
I used Lattice in my previous role at Turbonomic. At the time, it was brought in by Marketing to help prioritize a list of target accounts for the sales organization to pursue. We used Lattice to identify signals in accounts that would indicate a propensity to purchase, as well as provide additional firmographic and technographic information to enrich in our CRM.
- Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
- High Level technographic data - Lattice will generally identify which core products are being used at a company
- Easy to use UI and model building.
- Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
- Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
- Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
- Lattice provided information to sales reps on which accounts they should prioritize, but hard to measure any tangible ROI.