Adobe Launch first impressions
November 26, 2018

Adobe Launch first impressions

Alexander Dolinin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Launch by Adobe

We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
  • Made vendor tags deployment and management easier.
Great integration with Adobe Analytics, flexibility, ease of use.
If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.

Native mobile app version was not available until very recently, so I can't evaluate it yet.

Adobe Experience Platform Launch Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Not Rated
Improved page load times
Mobile app tagging
Library of JavaScript extensions
Event tracking
Mobile event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
Automated error checking
Role-based user permissions