Item: Adobe Experience Platform Launch
Rating: 8
Author: Alexander Dolinin

Use Cases and Deployment Scope

We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.

Pros and Cons

Granular user permissions.
Asynchronous deployment option.
Full control of code execution timing (wherever technically possible).

Documentation could be better.
It should be available to everyone, not just Adobe customers.

Return on Investment

Made vendor tags deployment and management easier.

Alternatives Considered

Tealium iQ Tag Management System, Ensighten Manage and Google Tag Manager

Great integration with Adobe Analytics, flexibility, ease of use.

Likelihood to Recommend

If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.

Native mobile app version was not available until very recently, so I can't evaluate it yet.

Adobe Launch first impressions

Overall Satisfaction with Launch by Adobe

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Adobe Experience Platform Launch Feature Ratings