Reach A Unique Audience But Pay The Price In Analytics and Reporting
January 04, 2019
Reach A Unique Audience But Pay The Price In Analytics and Reporting
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Marketing Solutions
Within the last two years, we have used Linkedin Marketing Solutions in order to promote content for our company, including articles, course releases, and promotions (sales and discounts). We chose to use Linkedin because of the unique audience it provides in regards to people interested in furthering their careers in IT and Networking.
- It provides a very unique audience that you cannot usually reach with other social marketing platforms. It's especially helpful when you want to reach job seekers or people in specific positions.
- Creating ads is pretty simple and quick. It's one of the easier platforms to learn if you don't have any prior knowledge of creating ads.
- The analytics suite is easy to understand and includes some important metrics to determine success.
- Setting up tracking is particularly difficult, as many sites don't easily integrate the insight tag (unlike how easy it is to install a Facebook pixel on many sites).
- Because of the tracking issues we were never able to get a clear look at conversions and ROI. I wish there was a metric for Website Conversion Value like on Facebook /Google.
- Support can be hard to find, even if you're willing to spend a significant amount on the platform. It mostly consists of help forums, with very little access to actual people to talk to.
- Unfortunately, Linkedin Marketing Solutions doesn't really give a clear look at exact ROI in terms of monetary profit (we were able to see clicks and impressions). Because of this, we weren't able to use it to achieve our overall business objectives.
I rank Linkedin Marketing Solutions below Facebook for Business, as well as Google AdWords and Analytics. You get a much deeper view of how your ads are performing and your ROI with those platforms as opposed to LinkedIn. I'd probably rank Linkedin right next to Reddit Ads in terms of analytics suite and reporting.