Add Robust Selling Search Capabilities with LinkedIn Sales Navigator
Anonymous | TrustRadius Reviewer
February 13, 2019

Add Robust Selling Search Capabilities with LinkedIn Sales Navigator

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with LinkedIn Sales Navigator

We use LinkedIn Sales Navigator to give us an edge on finding contacts on LinkedIn -- by company, job description, etc. Sales Navigator gives us a more robust search as well as LinkedIn Inmail credits that we can use to contact a lead once we find them. It also lets us follow companies to get the latest news on them to assist our marketing efforts.
  • Robust search filters to locate contacts.
  • Teams functionality lets you connect your entire team to leverage social connections.
  • Ability to save "leads" that will then provide contact and company news when available.
  • It is not a cheap tool and must be used wisely to see an ROI.
  • When dispensing licenses for employees, they can only have the level you currently have (team or professional).
  • Prefer they don't operate in two silos with messaging (Linkedin and Sales Navigator).
  • It has positively gotten us in front of premium prospects to sell our products.
  • It has helped us leverage thought leadership through relationship building.
  • It has proven to be a bit of a money pit for employees who don't use it properly or regularly.
Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options have a far greater price point because of how much deeper they go, though.
We monitor how our sales team are using LinkedIn Sales Navigator -- specifically how many InMails they are sending a month. We consider this a far more effective tool than email to get in front of a prospect, so we need to know that it's being used to its potential. We use the Dashboard to monitor this activity and it does the trick.
If you need unlimited searching capabilities that help you access anyone who is on the LinkedIn platform, this is your ticket. You can find specific job titles very quickly, but if you don't have a proven marketing or sales strategy to connect with those people, it will just be an expense.

LinkedIn Sales Navigator Feature Ratings

Advanced search
10
Identification of new leads
9
List quality
9
List upload/download
9
Ideal customer targeting
9
Load time/data access
10
Contact information
9
Company information
9
Industry information
9
Lead qualification process
9
Smart lists and recommendations
9
Salesforce integration
Not Rated
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
9
Automatic data refresh
10
Tags
9
Filters and segmentation
9