LinkedIn Sales Navigator great for selling to industries that rely on LinkedIn
May 01, 2019
LinkedIn Sales Navigator great for selling to industries that rely on LinkedIn
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
Our sales team at a popular internet software company uses LinkedIn Sales Navigator to connect with leads and prospects during the early stages of the funnel, as well as during the buying process itself. Some of our customers prefer using LinkedIn to communicate during the buying process before their procurement teams get involved, so it is a helpful tool to both meet customers where they are, and learn more about them.
- Plugs into our email (Gmail) to find prospects' LinkedIn profiles based on their email address
- Helps us use the right contact information because it's (usually) updated on their LinkedIn page
- Help me find leads that fit specific criteria
- Helps me keep in contact with leads during the discovery phase
- You have to really know how to use it well. If you're not a good social salesperson, stick to other methods.
- Only good for industries where people heavily rely on LinkedIn
- Decreases amount of time to prospect. The data is more up to date than data we've previously bought.
- Easier to reach prospects and leads once you have their contact information. Decreased the amount of time it takes for them to respond because you're meeting them where they are.
Our marketing team purchased lead databases in the past - they weren't high quality. We decided to use LinkedIn Sales Navigator as an alternative. I don't see us switching - it works well and all our salespeople rely on it!