Item: LinkedIn Sales Navigator
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I used LinkedIn Sales Navigator as both a sales/marketing tool and a basic research tool. In my position, I create content as well as market. Sales navigator is invaluable as tool to track movement and trends across position titles.

Pros and Cons

Find particular titles within Industries - VP of Infrastructure in mid sized manufacturing.
Locate unusual skills - Security certified Splunk administrators.
Find people who are unavailable to a regular subscription.
Locate contacts within a business group.

LinkedIn Sales Navigator is very powerful, but not super well documented.
The tool does not allow for the export of list names, which is disappointing for a tool at this price.
LinkedIn's search is loosey goosey, you'll find that it includes names that just barely fit the criteria.

Return on Investment

LinkedIn augments the use of other lists and methods to find candidates.
It cuts the time needed to identify target companies by many times.
The personalized presentation helps sales people prep good approach strategies.

Alternatives Considered

ZoomInfo and RainKing (discontinued)

I've had the chance to evaluate ZoomInfo, use Seamless, and RainKing. All of them work better used with LinkedIn Sales Navigator. It's not an either or choice. The best way to use Sales Navigator is with another lead identification system.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

Google Search Console, Salesforce Audience Studio (formerly salesforce dmp), Microsoft 365 (formerly Office 365)

Likelihood to Recommend

If you are looking to identify people in industries that use LinkedIn regularly, LinkedIn Sales Navigator is an outstanding tool. On the other hand there are industries where people simply are not interested in posting on LinkedIn. There are particular industries and titles that don't prefer LinkedIn. Many engineering professionals avoid putting their names up or having many connections.

LinkedIn Sales Navigator - A must have for sales professionals today

Overall Satisfaction with LinkedIn Sales Navigator