Item: LinkedIn Sales Navigator
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

The sales department utilizes [LinkedIn] Sales Navigator as an additional tool for outreach. It's becoming tougher to reach people by phone and email what with all the spam calls and emails that go out so this just adds another touch that can help to get our name out there to our prospects.

[LinkedIn] Sales Navigator is also great for working with larger companies and targeting several people at an organization rather than focusing on one individual. Especially at larger enterprise-level companies, there can be multiple decision makers or people involved in the buying process so having a means to reach out to them directly can be really beneficial.

I think it's a great tool in addition to phone and email. Don't rely on [LinkedIn] Sales Navigator alone for prospect outreach.

Pros and Cons

Alternate means for prospect outreach
Identify key decision makers and buying influencers
Keep track of the latest goings-on at prospective companies

More intuitive and easy-to-navigate system
Lack of gmail integration (there used to be an integration and it was great!)
Better way of tuning my settings to focus on the things I need specifically.

Return on Investment

Helped warm up a few leads that I was having trouble getting in touch with via phone and email
Allowed me to better identify the key stakeholders at companies I was targeting
Kept me up to date on what was happening with my prospects and their companies.

Alternatives Considered

Cirrus Insight and SalesLoft

Just the fact that LinkedIn is THE professional social network just gives you so much more access to company and prospect insights. All the information I could possibly need is right there in the system itself so I'm not having to rely on integrations and possibly outdated or inaccurate information. Also, since it's built directly into LinkedIn, there are some additional insights they can provide that others can't, since it's tracking people that are in their network.

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of LinkedIn Sales Navigator go as expected?

I wasn't involved with the implementation phase

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

SalesLoft, Cirrus Insight, Talkdesk, Drift

Likelihood to Recommend

If you're working for a sales organization that focuses on tech-forward or enterprise companies, I think [LinkedIn] Sales Navigator is a fantastic tool. Reason I say that is because a lot of people in those fields are going to be on LinkedIn and are also active on the network which makes it a great tool for outreach. It's great to provide personalized outreach, like perhaps seeing a news article related to a prospect and following up with some marketing content from your company or just something in relation to the article/news.

It's a great tool to help warm up your outreach. Even if a person doesn't get in touch directly via LinkedIn, they may have seen your posts and messages so when you call or email, they are already familiar with who you are and may be more open to evaluating your company's product.

Great Outreach Tool

Overall Satisfaction with LinkedIn Sales Navigator