Item: LinkedIn Sales Navigator
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

LinkedIn Sales Navigator is used across our Sales and CS teams (including SDRs and BDRs). It helps the team prospect customers and reach out to the right people in the company who would ultimately either be influencers or the decision makers. It provides them an easy way to target such audience.

Pros and Cons

Finding decision makers
Making easy connections
Good outreach and response
Syncing with Salesforce

Ability to integrate via API
Is definitely very pricey

Return on Investment

New leads
More business
Increase in Sales Pipeline and Opportunities

Key Insights

Do you think LinkedIn Sales Navigator delivers good value for the price?

Yes

Are you happy with LinkedIn Sales Navigator's feature set?

Yes

Did LinkedIn Sales Navigator live up to sales and marketing promises?

Yes

Did implementation of LinkedIn Sales Navigator go as expected?

Yes

Would you buy LinkedIn Sales Navigator again?

Yes

Other Software Used

TopOPPS, from Xactly, Xactly Incent, Gainsight Customer Cloud

Likelihood to Recommend

It is definitely a must have for the Sales team as they seek out new business and making the right connections. It helps them categorize and store them as leads and using the InMail functionality makes it easier for communication and getting back responses.
You can filter by industry, vertical and market.

Must have for Sales!

Overall Satisfaction with LinkedIn Sales Navigator