Item: Litmus
Rating: 1
Author: Verified User

Use Cases and Deployment Scope

Our marketing team has been using Litmus to verify email designs. We use this for our campaign emails, as well as transactional messages.

Pros and Cons

Good UX.
Accurate results.

Overpriced compared to competitors.
"Gotcha" contractual terms.

Return on Investment

Supports email marketing.
Massive price increase was an unpleasant surprise.

Alternatives Considered

Email on Acid

Email on Acid is cheaper, with unlimited usage. I'm severely regret choosing Litmus over them.

Number of Contacts (List Size)

250,000 to 1 million

Using Litmus for B2C or B2B marketing

B2C

Other Software Used

Oracle Responsys, BrowserStack, Criteo Dynamic Retargeting

If you are a small or medium business, beware of their terms. If your usage exceeds the plan limits, without warning they will convert your contract to the next service level. In some cases, that means a 10x increase in cost and a change from monthly to an annual commitment.

Unfavorable Contractual Terms

Overall Satisfaction with Litmus