Litmus
Updated May 15, 2020
Litmus
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
We are using Litmus only within our department to track our e-mail campaign performance. It helps us evaluate the current and optimize our future campaigns. Besides seeing the analytics of individual e-mail campaigns, there is also a general overview section that shows you the performance of all campaigns within a certain period (e.g. last month). It's builder tool is also very helpful in the content development phase of the e-mail campaign, so is the spam testing tool.
- Email analytics and reports
- HTML email builder
- Blog
- spam testing tool
- builder tool
- Link clicks tracking.
- See the email performance compared to average Litmus results.
- Deeper visibility into email deliverability and performance metrics.
- Effectiveness increase and better workflow with the help of the builder app.
- Potential shorter email review cycles with the proof tool.
We are planning to use Litmus with Salesforce Marketing Cloud in the future.
We can evaluate what kind of content works best within our campaigns. We were able to shape some of our newsletter templates to have better performance results.
We are not using the proof feature yet, but it seems like a very impressive tool from what I've seen so far.
We tried using HotJar in the past, but failed to implement it.
Litmus Feature Ratings
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Litmus Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |