Makes our emails look great for all of our users!
May 15, 2020

Makes our emails look great for all of our users!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Our team has been using Litmus for several years now, and I didn't know of its existence when I originally joined the company. We use it in our Campaign Team that mainly does email marketing. Before each send, we run a spam test on our emails to make sure our bounce rate is as low as possible. The checklist function is a big plus, where you can check how your email looks in all browsers, email clients and across all devices. Integration is Salesforce Marketing Cloud is available but is quite pricy. That's the only downside I see for now. Litmus helped us hugely by showing us how our mails look in Dark Mode, which is getting increasingly popular amongst our readers. This is something our team didn't consider yet but was well worth looking at!
  • Spam testing
  • Compare mails across browsers, email clients, and devices
  • Easy: Set up a Litmus address, send your mail to that address, and test away!
  • Tips on improving mail for Outlook
  • Tips on preparing for Dark Mode
  • Price of Salesforce integration
  • Only possible to compare one email in 2 different versions - I would like to compare four at once.
  • Team has to spend less time testing each other's emails
  • Shorter review cycles
  • Taking every client's mailing environment into account
We are using Salesforce, but cannot afford the integration.
Litmus helped us take into account each client's mail environment, which perfectly fits our strategy to serve each customer in accordance with his or her own needs. It also provided us with good insights into the determinants of our bounce rate, which is an often used KPI in our Marketing team.
In our team, screening with Litmus is mainly used by the creator of the email him- or herself. It is a first way of making sure everything looks great. After that, we campaign test within our team. Changing our flow to making everyone share and comment in Litmus might be better, given it would limit the bias of our team all checking the mails in the same email client.
I have not used any other tools yet. I am not the decision maker of the software we use in our team.
Before testing our emails internally in our team, we use Litmus to do the first check. This helps us fix bugs that we should have seen ourselves in the first place, and helps us grasp an understanding of what email client-specific bugs we need to fix. In general, it helps us save a lot of time (team members spend less time reporting bugs to each other). For optimal time saving, Salesforce integration would come in handy, but this is a bit too expensive!

Make sure to use Litmus when you have some time. It can take a while to download all preview images and it takes some time to take a good look at all of the different email versions in all browsers/email clients/devices. Litmus is a great tool, but you need to take the time to use it optimally. For quick sends (e.g. within a few hours), it's less optimal.

Litmus Feature Ratings

Ability to test dynamic content
Mobile optimization
Email deliverability reporting
Standard reports
Custom reports
URL Validation
Link Tracking
Spam Testing
Email Previews