A must for email marketers
May 27, 2020

A must for email marketers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Marketing uses Litmus as part of our email testing workflow. Without Litmus, we would be stuck testing on a much less reliable service in Marketing Cloud or actually testing on the physical devices. We also are able to view analytics to see which clients our subscribers use the most.
  • A huge selection of email clients to test on.
  • Very helpful analytics to help prioritize which email clients to optimize for.
  • The UI is very intuitive and easy to use, plus it looks great!
  • I love the ability to edit my code within the builder and continue to test the clients. This is especially helpful if you have one problem client and need to focus on it.
  • Litmus support is amazing! I was having issues with an email and they actually sent my code to one of their engineers to review.
  • Sometimes the analytics can be slow to load but it's worth the wait.
  • The ability to test emails across multiple clients in one place.
  • The ability to test a client on a one to one basis in the Litmus builder while adjusting code.
  • The awesome metrics like read time, analytics on most popular clients and more.
I actually still send to the Litmus platform as we don't pay for the added integrations. They look awesome though and I can see how they would save a ton of time!
The biggest thing for me as an email marketer is the ability to see how our emails look on the subscribers most popular clients. This helps inform us on what content we can include in our emails. A basic example is the use of gifs. Most clients support gifs, however, Outlook does not, so we now make sure to include a fallback image for Outlook.
Litmus' proof isn't something we have used as we have limited seats for our plan and multiple team members who test emails.
We tested out Return Path, which didn't fit our needs at all, and looked into Email on Acid. EoA didn't meet some of our legal requirements, so we have always been with Litmus and look forward to being a Litmus customer.
Would highly recommend Litmus to every email marketer out there. It's an invaluable tool that I can't do my job without. I work in Litmus nearly every day and it has saved me from sending a broken email countless times.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
10
Standard reports
10
Custom reports
10
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10