1. Home
  2. Marketing Automation Software
  3. Mailchimp Reviews
  4. User Review of Mailchimp
My take on Mail Chimp vs Constant Contact / Aweber
Updated November 11, 2015

My take on Mail Chimp vs Constant Contact / Aweber

Christine Tabor | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

2013 version

Modules Used

  • list building and segmenting, responder series, rss, templates, wordpress plug in

Overall Satisfaction with MailChimp

I haven't had an opportunity to use the revised and updated MailChimp recently, but I understand there were positive changes.
I used MailChimp as an independent contractor for some of my clients, mostly in 2012 and 2013, but haven't had much business in that area lately.

The particular client I managed the most diversified work for, was in the fitness industry. Starting out, MailChimp was attractive to them due to being able to use it at no cost. Then, we realized how powerful it was for database and autoresponders, with conditional logic, segmentation, drip content, and more.
  • Although the learning curve was a bit more challenging than for the usual bear getting started -- I found the online chat, at the time, very helpful. I believe they may have discontinued that service, although not positive.
  • For a business that needs diversity, flexibility with lists and able to data mine, MailChimp is an excellent choice.
  • They always stay up to date with the current trends in technology, 3rd party integrations, and offer modern type templates, plus mobile.
  • I was most impressed on learning a way to integrate blog posts, facebook posts, and twitter posts into a slick newsletter format that could go out automatically, and segmented, on a specific schedule.
  • I miss the chat feature... a lot.. as that is how I work best.
  • Sometimes the new modern looking interfaces, are actually harder to navigate until you become accustomed... so not sure I like the system simplified or dumbed-down as much as it seems to be.
  • I wish that there was an option to simply have different lists... send out to all... but not allow duplicates to be sent.
  • I can't think of anything specific in terms of ROI, etc.
I've already detailed the main differences that I experienced between Mail Chimp in comparison to Constant Contact and Aweber in reference to database management.

MailChimp also has more modern templates and social media features than the other two.
MailChimp has better choices on how to integrate a sign up form, than Constant Contact, who sorely lacks in that area, although Aweber does fairly well in that area.

As far as using the templates, its somewhat a personal preference, but I think MailChimp has the perfect balance of modern and MUCH easier to use templates, including integrating custom fields and creating a "text" version... hands down over Constant Contact and Aweber.

I am relegated to using the others due to client choice at times, but when I have an opportunity, I many times will suggest that they consider MailChimp.
Except for the differences in how MailChimp handles the database in comparison to other companies like Constant Contact and Aweber, which are others I've worked with, once you gain an understanding of how it works, not much else can beat it.

I think part of the selection process should be more specific about that, so someone knows what they are coming into, as far as learning curve.

I truly like that MailChimp is always on the cutting edge, and the only thing I caution people on, especially if they are coming from companies like Constant Contact, Aweber, and similar, to be aware of the vast differences in how the lists and databases work.

Using MailChimp

I like the chimp stuff. :) I like the staff. :) I like how they stay up on things. :)

MailChimp Implementation

MailChimp Reliability

Great company. Great support. Wide range of solutions.