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Quit monkeying around - MailChimp is a solid choice for growing non-profits
July 19, 2016

Quit monkeying around - MailChimp is a solid choice for growing non-profits

Katalin Sankowich | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

We use MailChimp for all of our e-newsletters, e-appeals and event mass communication. It allows us to really track our successes, challenges and real-time impact.
  • MailChimp's templates make sending regular updates as easy as dragging and dropping new content.
  • You can schedule emails and not worry about whether or not it was actually sent.
  • The reporting functionality is great - we can see how campaigns perform in real-time.
  • I would love to see MailChimp explore CRM integration without having to go to a third party vendor (ie: Chimpegration)
  • It's simple to use - I've rotated several employees through MailChimp responsibility and none of them have had issues with managing it.
  • It's reasonably priced. Like other folks have said, it's free up to a certain point and unless your list size is ridiculous, you're likely not going to spend "too much"
  • MailChimp has allowed us to clean our data quite a bit. Granted, it's time consuming because there's no interface with our CRM, but we're slowly ending up with a cleaner list.
We've looked at several other options, but haven't been impressed with features vs. pricing that we've seen.
25,000 to 100,000
B2C
It's a great tool for organizations or individuals with a limited budget and lists on the smaller side. Once you start importing tens of thousands of contacts, the price point becomes less attractive for what you get.

Mailchimp Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
6
Mobile optimization
7
Email deliverability reporting
9
List management
7
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
6.3
Dashboards
7
Standard reports
7
Custom reports
5
Platform & Infrastructure ()
Not Rated

Evaluating MailChimp and Competitors

Not Sure
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
As a smaller non-profit with a relatively small marketing budget, we were pleasantly surprised with the cost of MailChimp. We get literally everything we need for a very reasonable price.

MailChimp Implementation

It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
  • Implemented in-house
Change management was minimal

MailChimp Support

Like support anywhere else, it truly depends on the day and the person handling your issue.
ProsCons
Quick Resolution
Good followup
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
None
We've had SEVERAL temporary "holds" put on our account because of the file depth we were targeting. We consistently have answers, inquiries and the hold lifted in a matter of hours.

Using MailChimp

MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Convenient
Feel confident using
Familiar
None
  • I don't consider myself to be more tech savvy than the typical user of MailChimp, but I have had zero issues with any feature they provide.
Yes