Grow you Business' Reach with a user friendly program
Updated January 07, 2020
Grow you Business' Reach with a user friendly program
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailchimp
We use MailChimp in our marketing department to organize lists and send out campaigns - newsletters and blogs. Everyone in all departments also receives the campaign.
- Multiple lists - can be organized.
- Templates for campaigns - easy drag drop options.
- From a legal perspective - makes sure that the contacts have opted in.
- After a campaign has been published, it would be nice to use it as a draft again. The location is moved to a published section. I have to make a copy of it to reuse it. It seems like it has a lot of steps.
- It takes some time for a contact to be added. This is a little annoying, especially if I add a contact and want to send a campaign out right away.
- Definitely more traffic to our webiste
- More awareness of everything our company can do
- Overall organization
MailChimp is nice because it has everything in one place - different lists, campaigns, stats. We selected this software based on recommendation from our web coders. Vertical Response is a good program too, but I prefer the user interface of MailChimp more. MailChimp is also very affordable. Both platforms are free at first, up to a certain amount of campaigns/month.
We have absolutely benefited from this. All your campaigns are in one place and you can scroll down to see everything you've posted. You can also review complied data reports which makes analysis and suggestions for improvements easy!
We have generated more opt ins and views to our site via hot buttons. We've been able to tailor the content of our campaigns to be more relevant to what our subscribers are interested in seeing, while inserting new content at the same time and growing our audience.
Mailchimp Feature Ratings
Using Mailchimp
4 - Marketing and Sales
4 - Marketing, research, analysis, business development, web designers, sales
- Presence in our field
- Staying relevant and transparent with our clients and audience
- New business
- New demographic of followers
- continue use via campaigns
- Growing our company into niche brands
Evaluating Mailchimp and Competitors
Yes - Vertical Response.
- Product Features
- Product Usability
- Product Reputation
- Analyst Reports
- Third-party Reviews
It was recommended from a trusted source at a conference.
I think I made the right decision. It helped because I was already familiar with campaign platforms.
Mailchimp Implementation
- Implemented in-house
Change management was a minor issue with the implementation - We were using another platform prior, with similar features. But we like Mailchimp more.
- nothing really, but there is a small learning curve learning the userface
- sorting through drafts
Mailchimp Support
| Pros | Cons |
|---|---|
Quick Resolution Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | Poor followup |
No - The platform is user-friendly, so i feel like I don't need it.
As mentioned prior, I haven't run into significant problems with the platform. It has proven to be reliable and very user-friendly.
Using Mailchimp
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Creating email blasts via template
- importing lists
- I suppose the initial test email, but then its very easy
- Sorting campaigns that are drafts