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MailChip is great for small businesses
Updated January 10, 2020

MailChip is great for small businesses

Jordan Comstock | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

MailChimp is currently being used as a secondary email marketing software for my company. We initially used it as the primary email marketing software, but we have moved to a more advanced marketing automation solution. We still maintain MailChimp lists and credits so that we can occasionally send emails from MailChimp.
  • Sending out mass emails
  • List storage
  • Credits for sending
  • Automation
  • Segmentation
  • Organization
  • Got us started with email marketing
  • Made us a lot of money from returning customers
  • The negative impact was that we hurt our list and were too hard on our domain. Deliverability suffered. This was easy to do with the lack of segmentation options compared to other software.
MailChimp is fairly simple in functionality compared to competitors. Pardot was something I used for a B2B Saas company I worked for. Drip is what I used for eCommerce. Both are preferred in my current situations. I don't think I would recommend either over MailChimp for a smaller business that wants to get started with email. That is the ideal use case for MailChimp in my opinion.
It has a simple interface. It is easy to use and easy to find most things. But it can be too simple. Sometimes it does not have enough functionality for more advanced marketing automation. So it is simple, but can feel a little basic. No complaints, just lacking in features.
I have never seen mailchimp as an all in one marketing platform. When I think all in one, I think hubspot, not mailchimp. Sorry mailchimp. That simply has not been my experience with this software. We have used mailchimp to send bulk emails because that is what it does best, but we have not used it for much else.
We had success sending emails from mailchimp for about 2 years. We saw a lot of growth, revenue, and other good metrics. Over time those metrics leveled off. Our deliverability went down. So one lesson I learned is how not to do email marketing in today's day and age. That had little to do with the software though, it was an issue with our company using it poorly.
MailChimp is perfect for small businesses that want to get started with email marketing. As your company grows, you will likely need to grow out of it into something that is a better fit. It is great for the one size fits all approach to email sending for businesses. It also has a great email builder and great templates, which makes it ideal for someone that has fewer resources in a smaller company.

Mailchimp Feature Ratings

6.4
WYSIWYG email editor
10
Dynamic content
5
Ability to test dynamic content
5
Landing pages
5
A/B testing
6
Mobile optimization
10
Email deliverability reporting
6
List management
6
Triggered drip sequences
5
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
5.0
Standard reports
5
Platform & Infrastructure ()
Not Rated

Using Mailchimp

1 - Digital marketing specialist. Email marketing manager. The goal is to bring in additional revenue to our online store by sending emails out. This person (me) is the only emial marketing person at our company. I use a variety of tools and software to accomplish this goal. Mailchimp is one of many.
1 - Writing, design, marketing, strategy, data analytics. There are many skills required to use email marketing to it's fullest. We don't let everyone in marketing do emails for that reason. We have one person in charge of all of the campaigns, and that person can ask for any input that the team wants to add.
  • Email sales
  • Product updates
  • none
  • none
  • Mailchimp would have to be considerably cheaper and better at marketing automation for us to expand our use of it
  • We will use it for emails to the list we have
We have always purchased bulk credits, never used it as a subscription. So I can't rate whether we would renew it or not. I will say that we have moved on to bigger and better ways to personalize emails with different processes, so Mailchimp has become a secondary sending service for us.