Mailchimp is Best in Analytics!
Updated January 08, 2020
Mailchimp is Best in Analytics!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailchimp
We use Mailchimp in several capacities. First, we sent bi-weekly blogs and informative articles to our clients and COIs. Secondly, send out a monthly office magazine-type digest recapping our biweekly blogs, along with office announcements and other client-centric topics. It really helps us stay connected with our clients. Last, we send important company updates directly to our contacts. Our firm uses Mailchimp as the resource for sending important information and as a way to connect with our clients. The problem it addresses is to serve as a central marketing tool, complete with contact info and important analytical data regarding open rates.
- Provides open rates and data analysis.
- Centralizes contact info for various organizational groups.
- Easy to use!
- I actually cannot think of anything. It's very easy to use.
- Time saver in consolidating contacts.
- Allows me to choose specific audiences.
- Ability to create and sort groups/audiences by demographics.
I prefer Mailchimp, as I feel it is much easier to use. The navigation and reporting work well for me.
We are able to compare multiple campaign open rates and resend material to our audience that has not yet opened the email.
Mailchimp is a time saver and allows os to focus on our client work.
Mailchimp Feature Ratings
Using Mailchimp
2 - President and Client Service.
We use a marketing consultant to manage reporting.
- monthly blogs
- emails to centers of influence
- mass announcements
- timely commentary on current news
- targeted campaigns
- analyze intended audience vs. adopters
Evaluating Mailchimp and Competitors
Not Sure
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Analyst Reports
My evaluation and selection process would remain unchanged. We are very happy with Mailchimp.