Customer satisfaction in the marketing process.
Updated January 13, 2020
Customer satisfaction in the marketing process.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailchimp
This platform allows the correct development of a marketing system [to increase] customer satisfaction when making the purchase or sale process or any subscription. I believe that this platform has provided the best possible features to develop a stable marketing system throughout my company. Together with the collaboration of all my employees we have been able to make the most of it to improve the sales process of our company in its entirety. Mailchimp offers really fast results compared to other platforms that take a little longer. I hope this platform can satisfy me for much longer in my company.
- It provides me with a quick self-response system capable of notifying me when a client has sent an email to our system so that it receives an automatic response.
- It provides rapid implementation for any company, which allows any user to implement them without any complications.
- It offers the ability to create all types of advertising campaign with an exclusive design using the templates provided by the same platform.
- Its operation on mobile devices is not really pleasant since currently the mobile phone application does not offer a corresponding notification system, since it sends notifications after a long time has passed.
- The prices offered by this platform for each of its plans are really high, which does not allow small companies to access these great features.
- The process of creating weekly reports on advertising campaigns is inefficient, since it creates reports and graphs automatically but they are not really accurate with the amount of subscriptions that each campaign has had.
- I managed to increase the financing of the company with the help of all sales.
- Campaigns with a better design, illustrative and adaptable.
- I managed to get more satisfaction in the customer experience.
Constant Contact is a good alternative with respect to MailChimp, because this platform also offers great ease when creating advertising campaigns, and also allows to enhance the Marketing and advertising system through a great way, however, the reason why which I chose MailChimp is because it offers me a greater variety of templates to insert in my campaigns, thus obtaining more diversity.
Our company has really benefited greatly thanks to the marketing functions offered by MailChimp, since with this platform we have been able to greatly simplify the creation of advertising campaigns, manage and monitor the progress of each campaign, to establish a CRM during the sales process, and also create an automated system for the self-response index.
I have had great success in my company since this platform has made it possible for all of us to manage the Marketing system without much effort. One of the things that this platform has taught me the most, is that it is not necessary to do so much emphasis on manually monitoring the success of each campaign, with the help of MailChimp, all this will be done in an automated way, and information will be collected instantly.
Mailchimp Feature Ratings
Using Mailchimp
3500 - All these employees represent a great commercial and business function as they develop a good category of work that drives the results of each of the advertising campaigns, building a better advertising environment.
1650 - Marketing professional, sales expert, customer satisfaction expert and an expert in CRM. All these types or work have been very necessary for the development of MailChimp, since it has allowed us to boost our rapid benefits and has allowed our company not to have so many problems with adaptation.
- Team collaboration to form a Marketing structure.
- Automate marketing with proportional settings.
- Formalize teamwork.
- Establish Marketing structure to satisfy more customers.
- Create advertising to get new workers.
- Generate psysical advertising with the help of mailchimp campaigns.
Evaluating Mailchimp and Competitors
- Price
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
The most important thing for us is the usability that the platform has, since in this way we would realize if the platform will really provide the necessary benefits for the performance of our company, and if it will adapt to our business knowledge.
I would not really change my decision to implement MailChimp in my company, since this platform has left me very impressed, its guarantee of work and its ease of use has made my company grow greatly and that our business sector can have a better performance in a way world.
Mailchimp Implementation
- Implemented in-house
Change management was a big part of the implementation and was well-handled - Illinois the lesson that you have to work as a team to be able to form great stability in the Marketing sector. Change management was very important to me, and teamwork helped me cope with it, it helped me not to present various mistakes during the process of changing business marketing.
- There were problems integrating several employees in the work ares of the platform.
- Team chat was not as efficient and stable to communicate during implementation.
Mailchimp Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Kept well informed | Problems left unsolved Escalation required Difficult to get immediate help Need to explain problems multiple times Support doesn't seem to care Slow Initial Response |
Yes - I have informed you about an error that did not allow me to upload images instantly to my advertising campaigns, however I never received an answer from them, it seemed as if they were ignoring my requests.
MailChimp really never helped me to develop my product, I never received a pleasant support from them, since they never answered my requests.
Using Mailchimp
| Pros | Cons |
|---|---|
Like to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | Difficult to use |
- Campaign creation.
- Campaign monitoring and real-time viewing.
- Synchronization with Dropbox.
- Upload images to campaigns.
Yes - I do not like the mobile phone application at all, its seems to me that it is a bit limited with respect to accessibility to MailChimp functionalities, since it does not allow the creation of advertising campaigns, it only allows the monitoring of campaigns that are open, and not real time traffic is reflected.