Mailchimp, just about everything you need for email marketing & sales automation
Updated January 10, 2020

Mailchimp, just about everything you need for email marketing & sales automation

Edgar Romero Maciel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We are using Mailchimp as our preferred tool for sales and marketing efforts. We currently love the automation process that you can achieve with its easy-to-use interface. We have made several emails to target our franchise leads so they can receive several emails throughout their life-cycle as leads.

Mailchimp also helps us to make on-the-fly emails with its easy-to-use template interface.

You can connect Mailchimp easily with Zapier or Integromat to automate your sales life cycle a little bit more .

Pretty cool application....we definitely recommend it.
  • Templates to create emails
  • Automation of sales cycle
  • Contacts importing and exporting
  • Email design, pretty user friendly interface
  • Contact management
  • Reporting
  • Less time is use from our sales rep to keep contact with client
  • We are accelerating initial contact information to be send as soon as client ask for it
MailPoet is a WordPress plugin that can help you send emails to a WordPress-generated list. Its strengths are the ability to create easy contact registration forms on your WordPress pages, but it lacks a lot of features, like easy-to-design emails or contact/list management. Its free version has pretty limited functionality. Mailchimp is by far more powerful than MailPoet.
The email design interface is pretty awesome.
I really love this section since it contains drag and drop functionality.
You can also start from scratch or start using pretty useful templates that will save you lots of work.
Inserting images, text, URLs, youtube videos and formating your text is a freeze.
At this point, I don't think we had benefited so much for such integration since we mostly use Mailchimp as a platform for sending multiple mails, manually or automatically....but this is not an issue since Mailchimp I think is an awesome tool that can be pretty useful for many businesses
Our company has benefited from Mailchimp pretty much in order to automate our initial contact with our clients.
Our leads generation systems automatically insert new prospects into Mailchimp and Mailchimp takes it from there and manages automatically the contact points that we had stablish. All this gives us the power to keep in touch with our prospects in a pretty simple and automated way without having to worry and remember to send followups emails ourselves.
For sales and marketing departments that would like to automate their initial lead contacts and nurture their relationships in an automated way, this tool is awesome and pretty easy to use. We think that anybody in your marketing department would be delighted to use it since it is very easy to use and configure.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
8
Triggered drip sequences
9
Standard reports
8

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability
Usability is key for our organization since we lack the services of an in-house designer that could help us out to create all the emails that we need. By using Mailchimp we have been able to design our own mails and send them as regularly as we need it to. This is why we think Mailchimp is pretty useful for our company since more than 10 years ago
At this point I think we would not change anything from our decision making process.
Decision has been working just fine and services have been evolving throughout the years that we have been using it.
Now we have a stronger application that we can rely on, so we are happy and continue to use it.

Using Mailchimp

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Create the email using the templates
  • Create and manage contact list
  • Reporting in the free version
Yes - I only use the mobile interface for the followup of the sent campaigns.
I think it is very simple and straightforward to use and provide the information need it for the followup.
I really like the function to resend the campaign to the non-openers from the mobile app, this gives you the ability to followup on the go, nice.