Turbo Boost Your Email Marketing
Anonymous | TrustRadius Reviewer
Updated April 15, 2020

Turbo Boost Your Email Marketing

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Mailchimp

Mailchimp is used by our marketing department as our primary email marketing platform to manage and target to different audience segments a variety of content. Types of content include new user welcome and onboarding, newsletters, announcements, special offers, among others. Each of these content types have different format templates, audience compositions and frequencies. Mailchimp does a great job at developing, managing and measuring these campaigns.
  • Very easy and effective at creating campaigns and managing lists and respective segments.
  • Rich variety of professionally-done templates and powerful tools for fast customisation.
  • Text editing is cumbersome (e.g. no spell check, some quirks in formatting restrictions). It almost seems like they're a bit behind the market on that.
  • Some segmentation limitations (depending on how granular and how many segments you want)
  • We have tens of thousands of contacts, and Mailchimp is instrumental in segmenting and managing them.
  • The ease in formatting and customising visually rich content, gives us speed and agility in varying and tailoring content to audiences and events.
Mailchimp is easy and fast in creating a large set of rich, targeted content tailored for, and delivered to, segmented audiences. Very intuitive UI that is easy-to-use and quite powerful in its features. Mailchimp is also quite attractive in its pricing.
We have had several team members become productive in Mailchimp from their first session with the product. It is quite visual, the functionality is simply and clearly designed, and its capabilities are intuitively presented and explained. It is easy for a user to understand how to do something, and it allows you to slowly dive deeper into ints capabilities. It does have its constraints, but for the basic uses it works well.
We haven't used the all-in-one platform capabilities to their fullest. We have tested out some of the features, especially the Facebook advertising. But we decided to not move forward with it, as some of our team members already were using other tools to handle social media campaigns that they were satisfied with.
Our email marketing campaigns and information newsletters have continuously maintained high open and read rates. In addition to the strength of the content's substance of course, we also credit part of the sustained success to the rich visual templates that Mailchimp enables us to format our content with, and the ability to target tailored content versions to specific audience segments.
Mailchimp is excellent for running recurring or one-off email campaigns for marketing, information, education, community management or the like. One of its biggest assets is the ease and speed with which a user can create very professionally-looking rich content that helps strengthen one's brand and relationship with the audience. From an email management perspective, Mailchimp offers a large set of powerful capabilities in managing multiple lists, segmenting the audiences, running A/B testing and performing analytics. Mailchimp is probably less suited for those entities that require more of a full lifecycle CRM solution.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
Not Rated
Standard reports
8