Mailchimp Could be Fantastic - if you speak their language!
Anonymous | TrustRadius Reviewer
April 01, 2020

Mailchimp Could be Fantastic - if you speak their language!

Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Free

Overall Satisfaction with Mailchimp

Our practice uses Mailchimp to send out general information to different groups of patients. We also use it to keep in touch with former patients to keep them engaged with us. We are able to customize the information that will only apply to certain groups and avoid sending non-applicable information to everyone.
  • Mailchimp makes it easy to add email and name information
  • There is plenty of room for contacts in the free version of Mailchimp
  • Learning the lingo in Mailchimp could be easier and more intuitive
  • Creating an email to send to multiple groups, or audiences, could be more user friendly.
  • There is too much trial and error to set up and send a simple email.
  • In the past, we have been able to keep former patients engaged with us with automated email drips. Engaged patients continue their health journey with us.
It was great before they "overhauled" it and changed typical names, like Contacts, to unusual names, like Audience, that are not intuitive. In order to just enter a new email address, contact, you have to go to the particular "Audience", then manage audience, then add a subscriber; the lingo is not consistent nor direct.
We do not use Mailchimp for our marketing platform. We use it to enhance our marketing efforts.
We have used the automated email drip sequencing in the past and it was easy to manage and administer. Now, we use it to categorize and communicate with specific groups.
Mailchimp is well suited for those who can figure out how to use it. If someone doesn't have time to learn what Mailchimp means by their particular lingo, then I think keeping email groups on a spreadsheet would be easier. It seems like a pretty robust system, if you understand how to use all the bells and whistles.

Mailchimp Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
6
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
Not Rated
Standard reports
Not Rated