Mailchimp is for Mail Chumps - In my Opinion, Just Don't Bother!

[in my opinion,] Mailchimp could improve on basically everything. I think it's seriously complicated to use.

In my experience, the tagging facility doesn't appear to work and all my imported contacts were tagged multiple times with multiple different tags. I feel that the remove tag options are limited and selecting an audience based on the tags is virtually impossible.

I believe it should be simple to send one client an email, but with Mailchimp, I would spend two to three hours trying to figure out how to send one person one email because the categories, audience, and tagging are just faulty and awkward. In the end, I usually give up and phone the client, which is probably better, but, geez, it's a pain in my opinion.

The silly icons that you have to use instead of words could be improved because you don't know what icon means what and getting from one section to another makes no sense in my opinion.

Now, I understand why emails I receive from others who use Mailchimp usually look average. In my opinion, it's because it's a dog of a system.