Meet our needs , for the most part.
January 07, 2022

Meet our needs , for the most part.

Olayinka Bradbury | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is the sole email marketing tool we use in my office for mass emailing (newsletters) purposes. To an extent, we also use it for automated email marketing purposes. It is an intuitive and almost self-explanatory platform to use, with specific features which help us to align all aspects of our email marketing campaigns to maximum effect.
  • Customer segmentation
  • Email campaign A/B testing
  • Integration with 3rd party business tools such as Slack, Google Analytics
  • Analytical insights can be better
  • Alignment of different aspect of our email marketing strategy.
  • Improved engagement with customers, courtesy its marketing automation features.
  • Reliable email deliverability - with Mailchimp, 95% of our emails end up in the inbox folders of our target recipients.
In terms of email marketing basics such as list management, email deliverability, and segmentation, Mailchimp does a good job. Its only weakness lies with the quality of insights it provides us. Thus, I can say Mailchimp generally meets my expectation from an email marketing tool but, of course, can still improve.
In this regard, our experiences with Mailchimp [have] been simply straightforward. Because we use Mailchimp for everything around email marketing, it often means that we are able to reliably measure the impact of one aspect of our email campaign with Mailchimp and sort out the lapses using another aspect of Mailchimp. For example, we can target a new customer with an offer email based on their customer journey and then follow that up by adding them to specific email marketing lists depending on their attributes.
With Mailchimp, I got to appreciate the importance of managing all of an organization's email marketing campaigns from within a single platform. Coming from a previous work institution, where we maintained multiple tools, I have come to know first-hand how much efficiency an all-in-one email marketing tool like Mailchimp can bring to an organization's overall marketing chances.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

I wasn't involved with the implementation phase

Would you buy Mailchimp again?


For me, Mailchimp is an all-around email marketing program. Thus, it is ideal for most activity around email marketing. From my experience using it, Mailchimp is well suited for important aspects of email marketing such as customer segmentation, marketing automation (to an extent), behavioural targeting as well. Its only limitation is in the aspect of its analytical data, which I think is usually not vast enough.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports