Mailchimp is the right choice for us.
January 17, 2022

Mailchimp is the right choice for us.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We utilize Mailchimp for a variety of purposes around email marketing. Primarily for engaging with customers and sales targets via durational newsletters, one-time marketing emails, and for marketing automation purposes.
It has greatly enabled my organization to take full advantage of the huge and cheap marketing potentials which email marketing provides.
  • Marketing automation
  • Fast email deliverability
  • Target audience segmentation
  • Poor support for video media files within newsletters
  • Limited analytical insight provision
  • Increased sales numbers
  • Lower marketing cost due to the cheap nature of email marketing
  • Improved email marketing automation, call to action
I find Mailchimp very usable. Both in terms of ease of access and the level of user interface intuitiveness. The only aspect of Mailchimp I struggle with in terms of usability is its mobile application use. [...] The mobile application does well for viewing campaign-generated statistical data; it virtually offers nothing major in terms of editing email templates or even launching email campaigns.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

I wasn't involved with the implementation phase

Would you buy Mailchimp again?


For all email marketing activity around target audience segmentation, marketing automation, and the ability to deliver emails [to] the inbox of targeted recipients, Mailchimp is the ideal tool. It is limited when it comes to providing concise analytical data around our email marketing campaigns. We have navigated this hurdle fairly well by integrating with third-party marketing programs.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports