We are converting prospects to customers faster, because of Mailchimp.
January 25, 2022

We are converting prospects to customers faster, because of Mailchimp.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp makes mass email communication and engagement with our customers an organized process. It is used in my department (marketing) for customer segmentation, for targeted email campaigns, and predictive marketing action based on past traits of a target audience. Thanks to our use of Mailchimp, email marketing is more of a scientific process within my organization, backed by real time analytics, thereby making our email campaigns very effective.
  • Target audience segmentation.
  • Marketing automation.
  • AB testing.
  • Sales and campaign performance measurement.
  • Poor support for video media files in newsletters.
  • Increased customer engagement with our marketing newsletters.
  • Email Campaign tracking and measurement.
  • Customized customer journeys - Mailchimp has allowed us to measure the average experiences of our customers and customize a workflow , which ensures continuous engagement with our customers until they make a purchase.
Usability-wise, my Mailchimp experience has been a smooth one on my computer browser, except for what is obtainable on the mobile application. I struggle with basics on the application such as navigation, and the campaign templates on mobile are limiting. For example, there is no way to edit a template on the mobile application and get a test view of how it appears on web browser. Thus, I have often majorly relied solely on accessing Mailchimp on computer.

Do you think Mailchimp delivers good value for the price?


Are you happy with Mailchimp's feature set?


Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

I wasn't involved with the implementation phase

Would you buy Mailchimp again?


Personally for me, I think Mailchimp ticks all of my boxes when it comes to various aspects of our day on day email marketing workflow . Mailchimp is well suited for sending mass emails, measuring the level of engagement via analytical insights, and for other key features of a well oiled email marketing process such as user segmentation, campaign tracking and of course Alpha beta testing of campaigns.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports