Mailchimp: Newsletter distribution made easy
June 13, 2022

Mailchimp: Newsletter distribution made easy

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

In my organization, we use Mailchimp to send out weekly, monthly, and quarterly updates about our account and the state of our clients' work. By using Mailchimp, we are able to address the need for updating the entire 900+ person account about the scope of our work and any pressing updates.
  • Mailchimp has a easy to use user interface
  • Mail can be sent to many users
  • The free version has all needed capabilities
  • It would be helpful if there were more design features on Mailchimp
  • I would like to be able to have multiple users on an account at one time
  • It would be helpful to receive updates about new functionality
  • Has allowed us to deliver 20+ newsletters
  • Has allowed us to create 5+ contact lists
  • Has allowed distribution of information to 200+ employees
Mailchimp has much more capabilities for creating and designing newsletters, tracking analytics of the newsletters, creating distribution lists and more than does Shared Contacts for Gmail. This allows Mailchimp to be a much more useful tool for account wide distribution of information. Overall, Mailchimp allows much more ease of use than does Shared Contacts for Gmail.
Mailchimp is incredibly user friendly. A user can quickly understand the capabilities offered by the application and is able to use the functionality with ease. Furthermore, by allowing the creation of contact lists and enabling newsletters to be sent out to multiple recipients, it creates an experience that is enjoyable and useful for the user.
The successes that I have had with Mailchimp stem from its ability to create and send newsletters out to many recipients. I've learned that this functionality is extremely beneficial to my organization as it allows many people to be able to receive important information in a very simple and digestible fashion.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is well suited for a scenario in which you are seeking to send out newsletters that can be easily constructed to multiple users within your organization. Using the simple user interface, you can easily send out newsletters on your desired cadence. Mailchimp is less suitable should you desire to collaborate with co-workers on the newsletter.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
4
Mobile optimization
7
Email deliverability reporting
9
List management
9
Triggered drip sequences
8
Standard reports
8