Item: Mailchimp
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

To send Account Status and Notices

Pros and Cons

Reports
Tracking
Ease of Use

Slow as we have grown our list
more reporting
more servers to keep up with data demand

The import wizard is great functionality but as we now have so many more contacts in our audience, it's become completely unusable. I wish the easy to use features were scaled to work for companies that have grown like we have.

All-in-One Marketing Platform

We only use it for sending emails, mostly

Lessons for Success

Keeping in contact with users

Key Insights

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Likelihood to Recommend

I feel MailChimp is best for smaller to mid-sized companies. As we have scaled up, it's been difficult to use. It freezes when adding a lot of contacts or filtering contacts for a campaign. This has become very cumbersome and we think we might have outgrown MailChimp's capacity to be a solution.

Great for starting out, getting more difficult to use as we have grown and scaled our audience

Software Version

Overall Satisfaction with Mailchimp