An effective tool for cold email outreach
June 27, 2019
An effective tool for cold email outreach
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailshake
We use Mailshake in our Sales department for sending out highly targeted outreach emails to a selected list of potential prospects. We are able to track the important metrics in the real-time (opens, clicks, bounces, replies) directly in the dashboard for a quick evaluation of every campaign. The campaigns can be automated to an extent based on the actions the recipient take.
- The tool is very easy to set up. Once the list of recipients is ready, it takes only minutes to start sending the emails.
- Offers Zapier enabled integrations for more advanced automation of campaigns.
- The scheduling of emails to ensure the domain is not flagged for sending to many emails at once.
- Mailshake works only with Gmail/G Suite accounts.
- The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
- Missing starts about the total number of opens of an email (it is only tracked once).
- Time savings thanks to automatic follow up messages.
- Better email open and reply ratios with personalized emails.
- Improved ROI with more business closed with email outreach campaigns.
While Mailchimp is an established email marketing platform, it is more suitable for jobs like sending out email newsletters or welcome messages.
Mailshake is a niche product that shines in cold email and drip campaigns that are highly personalized for each recipient. However, it relies on the Gmail infrastructure, which is great for those who already use it for emails.