Overall Satisfaction with Mailshake
We were using Mailshake to send cold emails to prospect lists. It was used by our Marketing department as part of a lead generation strategy. The business problem was that we don't quite have enough leads being generated by inbound methods, and we wanted to add outbound sales strategy to the mix.
- It has an email editor which is easy to use.
- Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
- Campaign and List management are also good
- When editing email templates and adding them to campaigns, sometimes the process you have to go through to save it properly is confusing.
- I'd say it was a net negative for us because the initiative did not lead to sales for us. It was probably HOW we were using it, and not the fault of the product itself. If you have luck with cold emails, and just need a new platform, Mailshake could be a great, and inexpensive option. Our loss was mostly employee time, and learning what doesn't work for us is a positive in the end.